If you are active on Instagram and want to generate reach, you
have to use the right hashtags for your posts. But how do you find them
and how many should you use per post?
is a #hashtag anyway?
That is probably clear to most of you, but we will explain it to
you again briefly: Hashtags are actually nothing more than keywords that make
posts on Instagram accessible to other users.
hashtags for your posts
Many wonders which hashtags they should use and what the relevant
hashtags are for their target group. There are several ways to find
relevant keywords. You can do the following steps:
Determine your topic as precisely as possible.
Then write down all relevant keywords on this topic.
Searches for related hashtags directly on Instagram.
Check out which hashtags your target group or competition uses in
Of course, you can also use research tools like
“Hashtagify” to find relevant hashtags.
Also, think of local or regional hashtags. Most cities have
specific hashtags (e.g. #wirsindtrier instead of just #trier).
Sort your list and write down the 30 most relevant hashtags.
Repeat this hashtag research regularly and adjust your list if
Tip: Save a list of hashtags that you want to
use in the notes. So you can easily copy them and use them in your posts.
Hashtags vs. general hashtags
Remember the more general the hashtag, the bigger the
competition. If you want to generate reach, you should refrain from using
hashtags that are too general. These have such a high volume that your
posts will never be visible to users. Instead, you should use so-called
niche hashtags. So you speak directly to a target group that shows interest
in similar things anyway. They also have a smaller volume, meaning that
thousands of images are not posted with this hashtag per minute. So the
chance for the visibility of your post increases enormously.
Hashtags are basically used to get more reaches to your post. Without
hashtags, your post may just be limited to your followers. If you already have
a large following on Instagram, you don’t need to use them as your post is
already reaching too many people. But if you don’t have enough following, you
can buy real Instagram followers to build enough follower count. More people will engage with the
content you generate with hard work.
While there are useful hashtags on Instagram, shitty one does
exist also. Try to stay away from Spammy hashtags. Spammy hashtags are those
having huge numbers of posts on them. They don’t even cover any niche, category
They are just used by every person who has a general idea or
hashtags and wants to use it for his post reach. If you also make use of these,
you may get traced by hackers or spammers. This can be dangerous for your
account. So, don’t use such hashtags.
i.e. #love #fashion #hot #popular #viral etc.
many hashtags should I use?
Don’t waste your reach by using only a few hashtags. You can
use a total of 30 hashtags per post – and you should do that. Be careful
not to accidentally post more than 30 hashtags, because then your entire text
will simply disappear under the post.
in the post or first comment?
According to Instagram, whether you put the hashtags directly in
the post or in the first comment does not affect the reach. In order to
make your post as clean as possible, we would rely on the second variant.
hashtags in the story too
You can also use hashtags in your story. The cool thing about
it: Instagram plays its own story collections for certain locations and
hashtags, in which stories are displayed by people who have used the same
hashtag. If your story appears in this collection, you can easily get more
views and attract more people to your profile.
Follow all the steps discussed in this post to get your posts
focused on the people you need them to see. These ways are not even enough, you
can explore more on hashtags as there exists much useful information about