Marketing is the key tool to create uniqueness and creativeness in the way people look at a specific business. It is the basic thing needed for strong branding. For improved and enhanced branding, it is important to create awareness and recognition of it in the market, and for that, marketing is the key element.
Without proper marketing strategies, businesses cannot survive in their respective industries let alone grow. The digital modes have taken a shift and businesses have to adapt to these to present themselves as active and futuristic. Most of the businesses have been using digital marketing platforms to create awareness about them and especially after the pandemic, the remaining businesses have also adopted the change.
The pandemic has hit people as hard as possible and hence, the only way they were left with was to appear online and do required marketing to run the business because there seemed to be no other to survive the situation. Nonetheless, to highlight how technology has helped business, here are the four widely used marketing platforms used by businesses.
1. The Connecting World Platform Facebook
Facebook is home to 2.23 billion people. This platform is used by people every day and almost every hour billions of people use it. This is a huge crowd to target all at once and hence businesses have taken the opportunity and are making the best out of it by staying active on Facebook.
There are more than 65 million registered businesses on Facebook that operate all their functioning solely through this platform. This platform has more than 6 million advertising agencies on it, who create and rotate ads on multiple accounts at multiple times.
2. The Online Encyclopedia Wikipedia
Wikipedia is one of the largest information providers in the world, it is in fact is said to be the online encyclopedia and has answers to everything a user or customer asks. People actually search for businesses when they opt for their services. Finding a page on Wikipedia will strengthen their trust in you, as it is an authentic platform for people to rely on for information.
Businesses take this golden opportunity and have created their Wikipedia pages to convey their messages to the users. You can also create a Wikipedia page for your business and get your business a place at the largest information platform of the world.
3. The Video Streaming Platform YouTube
YouTube entertains more than 2 billion people every day. This is a huge audience to entertain all at once, the services of YouTube are available in more than 100 countries of the world and it is offering services in around 80 different languages of the world.
These statistics show that businesses cannot find any better platform than YouTube to advertise and promote themselves. They pay the top accounts and influencers of YouTube to use their products in their videos and to promote it on their platforms, it is more like celebrity endorsements.
4. The Fastest Growing Network TikTok
TikTok is a relatively new platform in the market and already has a user base of more than 500 people. This tech platform has crossed all the global records of all the famous platforms and has come in front of the crowd of thousands of similar platforms.
People have accepted it with the whole heart and this has become the number one source of entertainment for people. This platform is used by businesses to promote their products by giving them as gifts to the influencers. This is more or less similar to YouTube.