Who has not heard a story of an employee who uploads a photo to Facebook that is too risky or disrespectful and gets fired? Examples of layoffs for misuse of personal social media dot the news and discussions almost every month. However, there is less talk of the misuse of social networks than is done at the corporate level.
What do we mean when we talk about the mistakes that can be made in corporate social networks? Well, neither more nor less than the mistakes made not by the employee but by the company itself. These errors are very varied and all have in common the fact that they cause the company to suffer negative repercussions due to the misuse of social networks. But … could you tell what they are? In this article we will tell you about them.
Errors in company social networks
Post too much: One of the biggest mistakes many companies make on social media is posting too much. Generating a succession of posts, comments, interventions … can cause our followers to end up getting fed up and stop following us. In social networks, as in so many other things, sometimes less can be more.
Entering politics: Despite the fact that everyone has political opinions and some very accused, entering politics is always a mistake on social networks. Companies have to seek to serve almost everyone and, unless we are a newspaper, a very strong publisher or a few other exceptions, entering politics should be prohibited.
Empty publications: Sometimes the problem is not the quantity of publications but their quality. Empty posts of uninteresting content that are simply a fill in the day are often highly counterproductive on corporate social media. A company should look for a way to give its followers relevant information that is useful to them and not, on the contrary, spam with empty posts.
Not be constant or regular: According to Make A Wikipedia Page A social network must be constant and regular. It makes no sense to post compulsively for a whole week and then go for fifteen days without activity. Good management of social networks requires constant and regular use, neither too much nor too little, neither fast nor slow.
Not planning: Good use of social media is based on good planning. It is important to plan both the content and the audience you are going to target.
Not using the good social network: When managing corporate social networks it is important to bear in mind that we must consider that they are not all the same nor should we share the same type of content. Thus, if Facebook allows longer content and messages while Twitter short, Instagram would be the ideal place to share images.