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What SEO Strategy that can help User to Connect With Audience Judgement
Digital Marketing Technology

What SEO Strategy that can help User to Connect with Audience Judgement

A proper SEO strategy can help enhance the effectiveness of any website. Being able to get more visitors and views to your website is always an excellent idea. But then can you visit the site of SEO services in Noida for information about this and can search on their site.

User can learn more about this on the website of SEO Company in Noida. And to tailor your site to your needs and even branch out a little further. You can gain more necessary knowledge. It is easy to engage better with your audience to improve your website through target markets and areas within them.

Although SEO has historically thought of as a strategy to increase the performance of search engine results, its use in conjunction with audience insight can add to the benefits. A modest distribution about your audience can guide you on improving your efforts to build traffic-gaining brands. Even to drive visitors to your website into paying customers.

What is the purpose of an SEO strategy?

 An SEO strategy usually implemented to improve website performance in search engine rankings. With so many sites, it is essential to know how to make you stand out.  Julie Board Note of the Business Insider stated that a Net Craft study showed 644 million active websites on the Internet. And given that new search engine result pages do not have a lot of space on the first page. It makes sense that sites have to compete for the top spots.

A close look at traffic

A close look at traffic

While SEO can help you get a better chance of meeting your website in the first place, this is not always the ultimate goal of a site owner. Most people who implement an SEO strategy for their website. He does so because he wants to achieve one or more of the following goals.

Build a brand: A brand more than just one people is how the owner and customers define user enterprise. And if customer like it or not these days your online presence and recognition is part of the user’s brand.

Generate revenue:

Websites can generate sales through e-commerce transactions or advertising and marketing campaigns.

Create a competitive advantage:

Well-optimized content of web can help any agency stand out among the competition.

User understands the significance of audience Judgement.

Standing out in the market means knowing the user target audience. It is less about finding something that can attract everyone, instead of playing with your powers to find out what interests you.

Once you get a better understanding of your audience, then you can continue your website — more SEO strategies in your priorities. From a functional standpoint, it allows you to play with your strengths to help you find your site.

Audience judgment can allow you to see which potential markets may fall a bit. It will enable you to shift your efforts accordingly. Depending on the critical features of your website’s audience, it can be easy to see which things you should take in which direction.

Analysis of different segments of your audience

Analysis of different segments of your audience

For any audience, you draw with any specific audience strategy. There can be multiple audience segments. Analysing your site traffic for patterns can help provide you with the necessary insights to improve your efforts.

For example, you may find that an insight report indicates that your traffic is from middle-aged individuals so that you can enter your marketing message accordingly. There are other common traits that you can include in your audience.

Job sector


Buying habits

How SEO and audience insights work together.

A proper SEO strategy provides better traffic to the owner of any website. And this massive amount of transportation allows you to use audience insight reports. One writer, Tim Allen, notes for the Moz. Popular sites such as Facebook use audience insights to help site owners understand their audience a little better. However, if a person’s attendance is tiny, then they may not be able to use these features.

Similarly, with a proper understanding of your audience, you can improve your SEO strategy. For example, a website may dedicate to selling a new type of computer software. He finds from an audience insight report that the majority of users visiting his site and purchasing his product are young people. He can then tailor his SEO approach to continue to appeal to this population.

An audience-focused approach to content

An audience-focused approach to content

Whether you want to generate sales or get followers online, the way you optimize your content is fundamental. Modern content creators who enjoy online success do so by taking a user-centric approach to their marketing efforts. The content is about cultivating the audience, understanding that the audience can give creators a tremendous advantage. The like SEO the equipment is in more supply than before. In the same way, audience insight reporting tools are also becoming more popular.

Digital Marketing Audit for Better Results
Digital Marketing Technology

Digital Marketing Audit for Better Results

In this modern world of digital marketing, everybody wants to be number one. However, achieving the number one position is not an easy job as it looks like. It needs quite a lot of efforts and time to do so. It would help if you implemented various strategies to achieve the number one feat.

Now the question arises, how does one implement their marketing strategy?

As an answer to that question, first, you need to audit your current digital marketing strategy using a company audit. Auditing your digital marketing strategy helps you identify what action items and fixes will help you to get your lead back.

Some reasons to conduct digital marketing strategy audit

  • Un-stability of Website Traffic
  • Not achieving your sales target
  • Low social following
  • Higher paid marketing budget
  • Optimize the bounce rate on web pages
  • Improve CTR in Email Marketing

How to Conduct a Digital Marketing Audit which will Improve Your Results Exponentially

Following are the steps to conduct a digital marketing audit that will improve your results exponentially.

Audit and Optimize Your SEO strategy
  1. Audit and Optimize Your SEO strategy

SEO or Search Engine Optimization is the heart or core of the Digital Marketing Strategy. Without proper SEO, you can’t rank your website in search engines like Google. Also, you cannot drive traffic to your website.

About 61 % of customers use search engines to search for a product before purchasing it. By this, If you want your website to get discovered by them, you need to rank well for your focussed keywords.

For Search Engine Optimization of your website, there are two contenders. The first contender is the Search Engines Algorithm updates, and the second contender is your competitor. Both these contenders can affect the rankings of your website regularly. So to keep in pace with both these contenders, you need to perform SEO audit typically.

You can implement your SEO strategy by the following steps

  • Keyword Analysis
  • On-page Optimization
  • Off-page Optimization
  • Technical Issues
  • Mobile Responsiveness

2. Audit Your Social Media Marketing

Like SEO, Social Media Marketing or SMM can also help you to rank your website. Search Engines help to search for products, and Social sites help you to collect information regarding the reputation of the product.

About 75% of people of age between 18-26 years use recommendations and reviews for a specific product from social sites before purchasing that product. For a substantial social presence, you need to maintain your business profiles on the most prominent social media sites like Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google+.

You can conduct a Social Media Audit by the following steps

  • Identifying Social Networks
  • Maintaining Social Profiles
  • Content Sharing
  • Time to Sharing
  • Use Hashtags (#)

3. Content Marketing Audit

We all know that content is king. This content should have good quality. However, just creating quality content is not enough. You need to share your content so that it can reach your targeted audience. To be a king of the digital world, you must focus on both content creation and content marketing. For the maximum reach of your content, you need to make a proper strategic plan.

Following are some points that can help you perform a content marketing strategy audit to make it better.

  • Audience Research and Evaluation
  • Content Strategy
  • Content Optimization
Paid Advertising Audit

4. Paid Advertising Audit

Paid Advertisement is a great way to sell your products and services in a faster way through ads. It is a faster method to sell something, but it requires quite a huge budget. If you don’t have a proper paid advertising audit strategy, then it can quickly wipe away your budget without giving anything in return.

Google AdWords is a platform that most businesses invest their budget for creating an online advertisement.

Below are the things to consider for making your paid advertisement profitable.

  • Keyword Analysis
  • Targeting Analysis
  • Quality Score
  • Ad Optimization
  • Landing Page Optimization

Smart Marketers regularly track their approach and make adjustments to their digital marketing strategy to improve it.  Performing a digital marketing audit can be overwhelming for many companies that already suffer from a lack of time and workforce. The digital marketing audit is an essential component for your overall digital marketing strategy.

However, companies struggling to collect these metrics or are not sure how to act on these metrics can take the help of an Accounting Firms to conduct a detailed digital marketing audit.

Illustration in designs
Digital Marketing

How to Use Illustration in Designs

When you decide to start, your designing work and you are not clear about illustration and photography. Both of them have different creative pros and cons, resource and time, required a different cost. Illustration helps to communicate your message in different ways, whether it is conceptual, realistic or in abstract form. Children book illustration helps you to make the decision in designing and illustration process. There are five reasons that help you to use illustration in designing.

  • To Express Abstract Designs

Sometimes, you are trying to convey your ideas and concepts by using the best course of action. Illustration defines topics and abstract themes in specified visual design that does not come in mind. The illustration is something about to access the individual and to express the personality. However, the illustration could be better by visualizing new abstract ideas. For instance, in the ad campaign in which photography is mandatory to ground the particular reality and make it more accessible. Moreover, it needs a present a specific person such as celebrity endorsement. Nevertheless, if you are trying to get values that are more abstract in branding such as innovations, playfulness, then illustration could be a better way to get it.

  • The subject in Photographic Ambitions

Sometimes you need your imagination to express your thoughts, but you have no enough budget or appropriate logistics for shoots. The illustration is the simplest beauty that you can express literally, whatever you like. Everything is possible in photographic ambition such as surreal, fantastic scenes and futurist, but it could cost for a small fortune. You have to pick the right style of illustration and there are no boundaries for you to create the world.

  • Telling a story

In the branding and advertising market, storytelling is the buzzword. It is a fact that the storytelling is very effective to engage consumers, to define the purpose and personality of a brand. The illustration is a great platform for people who are willing to start their journey in the storytelling world. People can easily tell the brand story, illustrate character or scene and they can construct narrations in several touchpoints of brands.

Characters do not have to be childish. They are an effective way to present brands’ attitude in an intangible manner. Characters are the easily relatable method that provides numerous options to expand in several platforms. Illustration is the best way to convey any particular process. It is important to highlight the core competencies of brands. Illustration has eco-friendly credentials and educational creativities that make appealing and eye-catching results for clients.

  • Infographics Data

Infographic is the most popular way for visual sharing platform since last decades. Instagram and Pinterest are well-known to spread and engage the detail everywhere. At the core side, an infographic is all about to make complicated information in the easiest way so that everyone could understand and digest by convert into visual form. The illustration can be effective in a photographic way, with a creative touch, list of facts and figure are very eye-catching. The illustration is helpful to visualize corporate statistics for the company’s annual report and provide a fresh perspective to clarify the complex situation. 

  • Illustrate a Particular Style

Illustration present unique design that transforms any idea, mood or feel. Whether, it is the platform of multiple campaigns, a graphic series for a brochure or an event. Illustration helps to pick a right style for researching or stocking an assent. The professional photographers may have different approaches and trademark styles in their subjects. The subject will always be a center point or a star. The art directed infographic campaign would also help to build brand recognition; it cannot be in the distinctive form as a specific illustration style. The illustration can help the brand to stand out from the crowd in the most distinctive manner and it defined attitude and personality of the brand.

Digital Marketing Fashion Uncategorized

The Secrets to Successful Fashion Blogging

What makes a great fashion blog? Is it design? Is it content? Is it reader interaction? Chances are, you’ve come across this guide looking for answers. Answers to questions you may not have even thought to ask. There are tons of fabulous guides to fashion blogging out there (IFB is a great resource, as is this one). This guide’s goal is to bring up the subtle features of good, proper fashion blogging that I have picked up, not just over my time as a fashion blogger, but also my extensive years of experience as a web designer and photographer: two elements that go hand in hand when it comes to fashion blogging. In case you were wondering, the answer to that first question is: all three.
The Secrets to Successful Fashion Blogging 1{ I’m so proud. Can you tell? }

Table of Contents

  1. WordPress vs. Blogger
  2. Migrating to WordPress The Secrets to Successful Fashion Blogging 2
  4. FAQ
  5. Contact Forms
  6. Prettify Your Archives
  7. Reward Your Commenters
  8. Reward Your Best Posts
  9. Thank First-Timers
  10. Speed It Up
  11. Optimize, Optimize, Optimize
  12. Music The Secrets to Successful Fashion Blogging 2

WordPress vs. Blogger

If you’re considering starting a blog, or even if you already own a blog, chances are you’ve debated which of the myriad blogging platforms to use. Each has its pros and cons, and what you end up choosing, I hate to say, you will never be 100% satisfied. But hopefully my experience with both of the major platforms will help you decide which route suits you better. The king of the blogging platforms is undoubtedly Blogger. It is the most widely used blogging platform on the internet today, and is vastly user-friendlier than it was even just two or three years ago. WordPress comes in at a distant second in terms of sheer numbers, but those who use it (and I do) swear by it. Tumblr is a different type of blogging medium—so different, in fact, that many bloggers who use Blogger or WordPress also have a Tumblr. It will not be detailed in this guide. See this section for details on how to migrate from Tumblr to WordPress.
Blogger WordPress
Cost Free Free
Templates Yes Yes
Support Forums & Knowledgebase Forums & Knowledgebase
Plugins No Yes (Thousands)
Commenting Yes* Yes*
Hosting Free Free ( or Self-Hosted (
Sponsor Ads Allowed Only on self-hosted blogs
Another benefit to using WordPress is that only on WordPress can you find the amazing, powerful, Thesis Theme by DIYThemes. It’s super easy to get started off the bat, with a nice clean look. But it’s also incredibly powerful if you are comfortable with WordPress hooks, filters, and PHP. (But it’s totally unnecessary to use 99% of Thesis to its full advantage.)

A word about the commenting systems on WordPress and Blogger

Blogger’s commenting system is built-in, but the spam control is clunky and a pain in the you-know-what for legit commenters (involving a captcha system that requires 2-3 page loads to complete & submit your comment). While WordPress is infinitely superior regarding spam protection (thanks to the power of Akismet), I do feel it lacking in the sense that your first visit to a WordPress site requires you to type in your name & contact details. This is saved (via a cookie) for subsequent visits, but on any Blogger blog you simply use your Google account login and if you’re already signed in, all you do is type your comment, the captcha, and submit. I think they are essentially evened-out regarding these two issues. Personally, I prefer WordPress commenting due to its speed (and I use a comment form filling plugin that helps with the first-time visit issues).

The bottom line…

If you would sacrifice ease-of-use and ease-of-setup over the ability to customize and design a powerful blog that meets all of your needs as you expand and grow, I would suggest Blogger. If you want the endless capabilities of a super powered CMS (Content Management System) but also dealing with all the risk that comes with such power (you can do a whole lot of damage if you don’t know what you’re doing) I highly recommend WordPress. (PSS runs on WordPress so you can see the bias in my opinion!) For a happy medium between these two, try – it’s just as easy to set up as Blogger, is free, there’s a whole host of support features and plugins – there’s really no downside to it! One major pitfall, however, is that ads/sponsorship is not allowed on blogs. This can be a major deterrent for those starting off looking for sponsors. Personally, I say go with WordPress. The possibilities are so endless and wonderful, they are too numerous to describe here. But just to give you a taste, here are a few things I can do with my blog on WordPress that I couldn’tdo with Blogger: create beautiful archives pages, host unlimited amounts of photos & files (thanks to my awesome webhost), customize the appearance of comments, “cache” my site to make it super fast, create contact forms on the fly thanks to one of WordPress’s thousands of plugins, and host my own completely automated advertising software for my sponsors.

Migrating to WordPress from Blogger or Tumblr

The Secrets to Successful Fashion Blogging 4WordPress makes it super easy to migrate from almost any type of blog. Already using Blogger? Dying to switch? You can import your Blogger blog straight into WordPress (because WordPress is awesome). Using Tumblr? This tool or this updated version might be of use to you (it worked for me!).


The Secrets to Successful Fashion Blogging 5Comments are, in my opinion, what define a blog. It’s two-way, it’s feedback, it’s support, it’s advice, it’s…wonderful. So please don’t take it for granted. Commenting on other blogs can be a great way to build friendships – so don’t snow every single fashion blog with pointless, redundant, non-contributory comments like “nice dress” or “love your blog” and include your blog link hoping for some traffic. I add blogs to my blogroll that are well designed, have GREAT content, and more often than not, have commented on my blog in a meaningful and consistent way. It shows me they really care, and I feel like I’ve gotten to know them. I am more likely to reciprocate with comments on their blog, as well.
I believe that comments are a measure of engagement…what better way to show that then to reply to your commenters?
Another great habit to start: reply to your comments. I try to reply to every single comment I receive. And, to help prevent redundancy when being asked a particular question (say, what kind of lipstick I’m wearing in a particular outfit post), I reply in-line. That’s what makes commenting systems that support “threading” so wonderful – you can see the conversation as it was meant to be seen, replies and all. If you have Blogger, this won’t work (sorry). So, I recommend installing Disqus. It works on all blogging platforms, can import your comments automatically (and export them to your original platform as well, for safe-keeping in case you ever uninstall it), and it supports logins from Twitter and Facebook. As an added bonus: comment numbers go up! Purists may nay-say this, but I believe that comments are a measure of engagement, and what better way to show how engaging you are with your readers (and they are with you) than to include your replies as a comment?! It’s madness not to, in my opinion. 

FAQ / Frequently Asked Questions

Say you’ve become very popular. Congrats! You probably get asked via comments or email the same series of repetitive questions. Time to create a Frequently Asked Questions page! You can do this in Blogger or WordPress alike, just make sure your frequently asked question is formatted in a different style than your answer. For example, something like this:

Here is my frequently asked question? Here is my reply. Here is my reply. Here is my reply. Here is my reply. Here is my reply.
You can also use Formspring as a way to question-and-answer with readers. They even allow anonymous questions, which can get lively conversations going…trust me.

Contact Forms – A Must!

The Secrets to Successful Fashion Blogging 6Contact forms are so much betterthan an email address. Why? Take it from me: once you do get large enough in the blogging public eye, PR firms may take notice. They may take notice and harvest your email address without warning. They may never send you a personal, one-to-one email—they may instead just add you to a mass email (“blast”) list that you have no method of getting out of. This gets annoying, trust me. But it’s more than just PR madness; it’s about usability. Nothing annoys me more than seeing a plain text email address in a sidebar that is unlinked. Grr! So that means, to email you, I have to highlight, copy your email address, go open my email client of choice, and paste it in? No thanks.
Nothing annoys me more than seeing a plain text email address in a sidebar that is unlinked.
On my website, you just hit contact, fill in your details, type your message, and press send. And I never revealed my email address to you (unless I reply). Some may find contact forms less personal, but I relish them. I would rather type my message to you than open separate tabs or applications just to get my message on its way. Plus, there is that additional layer of privacy regarding your email address. Anything that cuts back on spam is a yay! in my book. 

Pretty Up Your Archives Page

The Secrets to Successful Fashion Blogging 7Folks, can we please do away with the drop-down menus of all the months you’ve ever blogged? This is so irritating. If there is a way (and I’m honestly not sure if Blogger has anything other than this) to cleanly, beautifully organize your archives, please do it. Just one year of blogging had me at 295 posts, 21 pages, 44 categories, and 13 tags. Some blog more than once a day and may amass 1000’s of posts in one year. This is nuts! Treat your archives like your closet: organize, clean up, condense, and make it easy to spot things at a glance. I’ve been using a wonderful little plugin to solve my archive organization woes called “Smart Archives Reloaded”. It’s completely configurable, and I use the “fancy” option to display lists of posts by month & year, and it’s really nifty. Check it out in action here

Reward Commenters

So you’ve got people interacting in the form of comments – how to sustain that? How to reward them for taking the time out of their day to send you a little note? There are many ways of doing this: one of my favorites I’ve seen is Profresh Style’s “Reader Appreciation” series in which one day a week she takes the time out to highlight her favorite comments in a separate, dedicated post. The commenter (most often a blogger who no doubt would appreciate the shout-out and link) gets a little pat on the back and possibly some new followers. In turn,  readers themselves want to be considered for the appreciation post, and they leave more (quantity) comments which are more engaging (quality). This is a fantastic method, and one I’m thinking of implementing in a similar fashion. Another way to reward commenters is to maximize the visibility of their blog links. Try including a widget of “Recent Comments” if possible. Also, install the CommentLuv plugin, which automatically pulls the commenter’s latest post from their blog and inserts it into the comment body (without nofollow tags, which gives them some link juice!).

Reward Your Best Posts

The Secrets to Successful Fashion Blogging 8Why not highlight (and show potential sponsors) the posts that got you the most feedback (comments)? In doing so you can show the extent of your engagement on the blog, and you can give new visitors a primer on the crème-de-la-crème content on your blog.

Thank First-Timers

Another feature I’ve used here and there on Pretty Shiny Sparkly is a system that sends a quick thank-you note to first-time commenters. This is powered by a plugin for WordPress called Comment Relish. I think it’s extremely useful, but do wish the messages were a bit more customizable with html and such, but I like it, especially since it reminds one-timers of your blog, may increase pageviews as they revisit, and it’s just good manners. Unfortunately, this little plugin has been known to put strain on your web hosts. But there is a workaround: search your commenter’s email address in your comments section of your blogging platform. If they’re a newbie, shoot them a quick thank you email letting them know how much you enjoyed their feedback. Nothing says I love you like a personal thank you note. Recommended WordPress plugin: Comment Relish (use at your own risk)

Increase Pageviews, Decrease Loading Times

The Secrets to Successful Fashion Blogging 9
Guys, this should be a no-brainer, yet I never see it implemented on fashion blogs. Blog home pages (“index pages”) can be so long, so cumbersome, and especially on fashion blogs, so looooooongto load.
If your blog is slow, this is not good.
All too often, I’ve visited blogs (psst…Blogger in particular is notoriously slow) that took so long to load, I just hit the back button and went on my merry way elsewhere. If this is your blog, this is not good. Generally, site pages need to load in under 15 seconds before people will give up on you. You can thank broadband and our worldwide instant-gratification culture for that. So, optimize your loading times. On PSS, I implement the use of excerpts on my index pages. That means that readers get a) faster load times, b) the ability to quickly scroll through my content and scan for any posts they may have missed, and I get: doubled pageviews. This is huge, guys. Increased pageviews show increased interaction, which looks great in stats (and is not inflationary), and decreases “bounce rate” statistics, which also looks great in stats. Nothing about this is artificial. In fact, it’s helping you show in your stats the true interaction you actually have! Some people are fast blog readers. They can scan a page and read a post, without commenting, in under a minute.
Excerpts help your stats tell the truth in a way that increases your numbers!
Then they’ll close the tab or hit the back button, continuing on their blog-reading spree, and in the meantime your stats program has just counted that legitimate visit as a “bounce”. “Bounce” rates measure the opposite of interaction, and a high bounce rate is viewed negatively. We don’t want that! So do yourself and your readers a favor, and implement excerpts. WordPress makes this easy with the use of the <!–more –> tag, just click the “more” button wherever you want the exercpt to end. In Blogger, just follow these easy steps!

Optimize Photos & Graphics

Wherever possible, use Photoshop or some other photo-editing tool to optimize your images for the web. In Photoshop you should save ALL photos (especially those for outfit posts, etc) by going to File→Save for Web & Devices…The Secrets to Successful Fashion Blogging 10There, a window will pop up with a very intimidating array of preferences and things to choose from. Fear not. Select “Jpeg” from the top right menu list (which also includes GIF, PNG-8, PNG24, etc). Select the quality that best portrays what you want to show but at the lowest level possible. For me, and for outfit posts, I recommend a quality of 65. For your blog header, this may be even less, since you want that to load fast. Also, check the “Optimized” checkbox. You don’t need them to be progressive (where they load blurry and slowly get sharper) or embed the color profile, so leave these unchecked. For template/theme images that do not contain photos, I recommend PNG’s. They’re smaller than JPEG’s when used correctly, and that’s the main advantage. You can even make them have transparent backgrounds. Ignore the rest of the settings in the “Save for Web” panel. Don’t worry about blur, matte, or color management. Hit save, and you’re done! This will vastly decrease loading times for your posts if your posts are, like most fashion bloggers, image-heavy.

Music On Your Blog

If it’s on autoplay… please don’t. Some of us browse blogs at work (ahem) and we’d rather not blast Creed or Katy Perry accidentally while our boss is around. If you must share your music, do so tastefully with a jukebox player that we can choose to press play on our own accord.

More to Come

This guide will be continuously added on to when inspiration strikes, so be sure to bookmark and check back often! Better, yet grab the button and link it in your blog to share this knowledge with others, and to avoid having to comb through your browser’s massive list of bookmarks: The Secrets to Successful Fashion Blogging 11 

Requests? Corrections? Comments?
I’d love to know what you think, how this guide may have helped you, or any requests or tutorials you may have. Photoshop and photo editing tutorials will be in a separate guide in the future (or in individual blog posts, not entirely sorted on that yet), but all other requests are welcome: just leave it in a comment below!

Tip Your Waitress…Share This Post!

If you enjoyed this resource guide, please feel free to spread the wealth of knowledge by using your favorite social media to share. Or, you can be super cool and embed the button (code above) into your own blog’s sidebar!
Digital Marketing Uncategorized

Starters Guide to Google Index and How to get Your Links Indexed

Starters Guide to Google Index & How to get Your Links Indexed
One of the foundations of SEO is to gain organic traffic from search engines by using white-hat SEO methods. And to grow traffic organically, you’d first have to get your site and its pages on the Google Index.
Google Index is a humongous database where Google stores the pages/sites it’s visited. It then serves these pages in its search results using (really) complex search algorithms.
Indexing is quintessential as that’s how Google “notices” that you have a page and that it has certain information.
Google doehres this in two-fold:
  • Crawling – Google visits all the pages on your site to learn about it.
  • Indexing – All the visited pages are added to Google Index (and subsequently ranked).
If that doesn’t get you excited about Google Index, then have a look at why it is important to get your site indexed.

Importance of Google Index

Indexing is basically Google’s way of giving thumbs up to your site and its pages. Once this is done, Google will start displaying your site in its search results pages.
Crawling is dependant on many factors such as your page and domain ranks, links and backlinks, domain name, XML sitemap, etc.
Of all the pages in the first place in Google search results, only about 1% are less than one year old (according to Ahrefs). So, the sooner you get your page indexed, the higher the chances of ranking higher.
Just by following the right guidelines while creating your page/site, you are at a clear advantage against your competitors.
You don’t get so many passes with indexing that you can afford to not do the base SEO work before Google indexes your site/page.

Check if your page is indexed

There are two ways to go about this, either by using Google Search Console (formerly Google Webmaster Tools) or by using a SEO intelligence tool such as Linkody (or Yoast in some cases).
Although Google offers its Search Console tool for free, it takes a while to learn the ins and outs. In my opinion, this is better suited for someone with an intermediate level of expertise with SEO.
If you’re an SEO expert, you wouldn’t be reading this, would ya?
Hence the alternative; SEO intelligence tools are exactly what a beginner would want. They do all the background processes and show you the SEO metrics you need.
Whether you like the extensive options of the Search Console, or the ease-of-use of a SEO intelligence software, you can speed up the process by manually adding your site/page to Google’s Index queue.

Adding a site to Google Search Console

You’d start by going to the Google Search Console. If you haven’t added your,
Starters Guide to Google Index and How to get Your Links Indexed
Then add properties, aka, your URLs of your pages. Using HTTPS and HTTP for the same is still considered as two different properties. So, is different from
Then you’d have to verify the ownership of the site using one of the methods suggested by Google.
Starters Guide to Google Index and How to get Your Links Indexed
Once the verification process is done, you can see the status of Google Index. This is where you will see different analytics such as index status, page health and so on.
To speed up the process of Google Index, you can submit the sitemap URL of your site in the Search Console.
In a nutshell, sitemap is pretty much like a city map, showing the structure of how and where things are.
You can create a sitemap for your website simply by using an online tool such as this one.
Starters Guide to Google Index and How to get Your Links Indexed
You would upload the sitemap to your home folder and hence, the address will be something like,
Google doesn’t immediately index your site; but, this is the (only) fastest method there is.

Checking your site’s index status

Let’s go ahead and see how it’s done with each interface (Google and Linkody). Whichever you choose, it’s advisable to learn it well enough to be able to check index status often or even automate it.

1. Using Google search console

While adding properties or submitting sitemap URL, you might’ve noticed the Google Index Status section.
Worry not even if you haven’t, go here and find your Index status report.
In the old Webmasters tool it would look like this
Starters Guide to Google Index and How to get Your Links Indexed
And in the new Search Console report, it would like this
There are more options on the side; so, you can play around with different them and learn the strengths and weaknesses of your link index.

2. Using a SEO intelligence tool

The alternative is to use a SEO tool like Linkody.
Remember how I talked about other metrics such as page rank and number of backlinks? You can track all that with Linkody, making sure that you’re ahead of your competitors.
You can also track an important factor that affects your SERP rank; the number of backlinks you have and whether they’ve been indexed by Google or not.
Starters Guide to Google Index and How to get Your Links Indexed
  1. Green – The referring page has been indexed by Google
  2. Yellow – The referring site is indexed but the page is not
  3. Red – The referring site is not yet indexed by Google
Having a lot of backlinks is another way to get your site indexed faster. Google learns about your site from many other sites and eventually sends their Google Spiders to crawl on your site.
Linkody helps with that as well, by letting you add domains of your competitors and showing the number of backlinks and other metrics of theirs. What this means is that, you can imitate their success strategy.
Alternatively, you can also use Yoast to get a sitemap if you’re using the wordpress plugin to do you SEO chores.

Reasons why it’s not indexed

Sometimes your pages might get indexed in a matter of days and sometimes it could take months and your page might still not be indexed.
Even though no one really knows what goes on within Google, top marketers have been able deduce to some extent how to crack the Index code.

Here are top five factors affecting your index status:

1. Number of backlinks you have

The number of backlinks and the reputation of your site on search engines is directly proportional.
Having many a backlink is like having other websites vouch for you. It’s not that easy, but, it certainly does reward well.

2. Duplicate content

Having too much duplicate content from within your own website or from (many) other websites, is detrimental to your SEO metrics.
This will increase your spam rank and decrease your domain authority.
So, try to make your content as unique as possible.

3. Meta Tags

Meta tags are hidden to users but provide vital information to search engines about the page and site.
They are located within the <head> tag of each page on your website. They include information such as page description, page author, published date, etc.

4. Your domain name

This is quite simple; just have your domain name as something easy to understand, both for the users and Google. Of course if you’re already well known getting indexed (even with a peculiar name) won’t be that difficult.
Make sure your domain tells Google what your site is about. More specifically, don’t be misleading with the name.

5. Page URLs

Make sure the URLs of your pages are “SEO friendly”. Meaning, they are short in length and crisp in meaning without any (or minimal) use of stop words.
This will help Google better understand what that page is about even before it starts crawling it.
For example, if your page title is “How to index your pages on Google?”, the URL should be, “Google-index-your-pages”.
Of course, this doesn’t cover the whole list of things that affect your indexing speed and likelihood; but, this is a good start.
Make sure you’ve done your homework with on-page optimization and other important raking metrics before you get started with Indexing.
Good luck in your SEO endeavors!